Creative Direction
LifeSeasons is dedicated to enhancing well-being through expertly crafted, synergistic herbal supplements.
For Life quarterly 50-page lifestyle magazine and catalog
Anxie-T Photo Art Direction
Instagram posts advertising podcast episodes
What I Did
- Created a new visual identity for the brand
- Lead a creative team to launch 25 new products, create blog posts, direct mail and email campaigns
- Developed promotional materials for our new podcast
- Designed and copy-edited a 50-page quarterly magazine
- Created organic social media content
- Worked with external vendors to ensure the brand’s look and feel were consistently executed in video
Podcast video art direction
Podcast video art direction
A New Look for LifeSeasons
I led the brand through a major visual transformation following a significant re-labeling initiative. My goal was to revitalize the brand's collateral to resonate with our target audience of women aged 45+ in the Western United States, emphasizing an aspirational connection with family and nature. This updated direction built upon our previous taglines, "Nature Works, Science Proves It" and "Live Life to Its Fullest," while transitioning to the new tagline, "Formulated for Life."
Facebook & Instagram stories
Instagram Reels covers
Organic social posts
Bringing It Together
I worked closely with the CEO, CMO, CSO, and Marketing Communications Director to ensure our brand values—family, nature, and connection—were communicated authentically and with elegance. This included aligning a new visual identity with pre-existing, independently designed product labels. Designing a cohesive brand around a wide-ranging palette of product labels—each in a different color—while honoring the deeply personal vision of a 12-year-old, family-owned company was a meaningful and rewarding challenge.
