Creative Direction
NeuroQ is a $10 million supplement brand endorsed by world-renowned neurologist Dr. Dale Bredesen, dedicated to enhancing both short, - and long-term brain health as we age.
What I Did
Website redesign • Creative team leadership • Photo shoot art direction
Brand guide development • 10 new product launches • Retention journey optimization • Content strategy
Website Redesign
During my tenure as NeuroQ’s UI/UX Designer, I led a full website redesign to coincide with a new label launch, improving usability, clarity, and conversion for an older customer base. I conducted user interviews, wireframing, and A/B testing to simplify product pages, clarify subscription terms, and optimize the checkout process, reducing cancellations and supporting the expansion from 1 to 10 products.
First rebrand moodboard
Updated NeuroQ brand guidelines
NeuroQ Rebrand
I led the creative team in defining a bold, bright, and clear brand identity that resonated with customers facing brain fog, memory loss, and low energy. We developed an upbeat, empathetic brand voice for older consumers and created comprehensive brand guidelines in collaboration with the CMO, CEO, and Lead Product Developer.
Retention Journey
What We Did
The creative team collaborated with the performance and email marketing teams, customer service, and operations in developing a retention journey for NeuroQ subscription customers.
The creative team collaborated with the performance and email marketing teams, customer service, and operations in developing a retention journey for NeuroQ subscription customers.
What It Featured
Upgraded packaging, educational booklets, regular email check-ins, direct mail cross-sell offers, seven monthly challenges in both English and Spanish
Results
Educated, engaged, and inspired customers to achieve the best results with their products, resulting in a 20% increase in one-year orders for the flagship product.
Content Strategy
I developed a multi-channel content strategy for NeuroQ focused on educating an older audience about cognitive health through engaging formats. This included Facebook Lives with Dr. Bredesen, leveraging Pinterest for evergreen content, creating platform-specific content for Instagram, Facebook, YouTube, and TikTok, and publishing a monthly newsletter featuring fresh blog posts to drive ongoing engagement and trust.
Additional Creative Credits: Meghan Gude, design; Allison Dienstman, copy; Flavorhouse LA, photography.
