Creative Direction
NeuroQ is a $10 million supplement brand endorsed by world-renowned neurologist Dr. Dale Bredesen, dedicated to enhancing both short- and long-term brain health as we age. As the Creative Director, I oversaw a major visual transformation of the brand following a significant re-labeling initiative. My involvement with NeuroQ began during my tenure as the company’s UI/UX Designer, where I was responsible for redesigning the NeuroQ website to align with the new label launch. While the labels were independently designed, our team was entrusted with interpreting and communicating the brand identity. We focused on delivering a bold, bright, and clear visual message to resonate with customers facing challenges like brain fog, memory loss, and low energy.
I led the creative team in developing brand guidelines, working closely with the CMO, CEO, and Lead Product Developer to refine our brand messaging. Throughout this process, I successfully launched 10 new NeuroQ products, including the NeuroQ Performance line, and art-directed four photo shoots. Additionally, I designed a comprehensive customer retention journey that featured upgraded packaging, informational booklets, a challenge series, an email campaign, and a direct mail campaign, ultimately increasing customer retention by 20%. I also played a key role in launching seven Facebook Live sessions with Dr. Dale Bredesen, focusing on the pillars of brain health, and guided influencers in the creation of User-Generated Content (UGC). Additionally, I collaborated with the creative team to develop engaging social media and blog posts that reinforced the brand’s mission and values.
Additional Creative Credits: Meghan Gude, design; Allison Dienstman, copy; Flavorhouse LA, photography.
