Creative Direction
NeuroQ is a premium line of brain health supplements designed to enhance both short-term and long-term cognitive performance. Building on the success of the NeuroQ Brain Health line, we launched NeuroQ Performance to cater specifically to working professionals and college students seeking immediate, intensified cognitive benefits.
What I Did
• Led a creative team to launch a new product line for the NeuroQ brand
• Art directed the line’s first photo shoot
• Partnered with development to implement new product pages, homepage and navigation changes
• Collaborated with customer service, education, and retail teams to deliver product assets
• Wrote creative briefs and managed UGC creation
• Developed social media content and email campaigns to drive awareness for the launch
Additional Creative Credits: Meghan Gude, design; Alison Dienstman, copy; Flavorhouse LA, photography.
