Creative Direction
NeuroQ is a premium line of brain health supplements designed to enhance both short-term and long-term cognitive performance. Building on the success of the NeuroQ Brain Health line, we launched NeuroQ Performance to cater specifically to working professionals and college students seeking immediate, intensified cognitive benefits.
As the creative director for this launch, I led a comprehensive campaign that included art directing a high-impact photo shoot to showcase the new products. I oversaw the creation and design of the product detail pages, category landing page, and the updated homepage for NeuroQ.com. Additionally, I developed engaging social media content and crafted email campaigns to generate buzz and drive awareness for the launch.
I collaborated closely with cross-departmental teams throughout the process. This included working with the development team to ensure seamless implementation, partnering with the customer service and education teams to create informative product assets, and providing these materials to the retail team for inclusion in sales presentations.
Additional Creative Credits: Meghan Gude, design; Alison Dienstman, copy; Flavorhouse LA, photography.










