Creative Direction
ReCODE is a premium supplement line for cognitive health formulated in partnership with neurologist Dr. Dale Bredesen and Apollo Health to support the Bredesen Protocol for Reversal of Cognitive Decline.
While originally the supplements were available to purchase through the LifeSeasons website, we had discovered that this was confusing to ReCODE customers and determined that the brand needed its own website and customer experience. Recognizing the need for a distinct identity, I collaborated with Dr. Dale Bredesen, our CMO, the CEO of Apollo Health, and our creative team. Our goal was to create a brand that resonated with a high-end clientele, emphasizing comfort, elegance, and the scientific expertise behind the protocol.
What I Did
Guided the creative team in the development of a new website
Organized and art directed a photo shoot
Oversaw brand guide updates
Spearheaded brand launch communications
Partnered cross functionally on packaging updates
Additional Creative Credits: Ashley Hernandez, design; Keyoka Kinzy, copy; Soona LA, photography.
