Creative Direction
ReCODE is a premium supplement line for cognitive health formulated in partnership with neurologist Dr. Dale Bredesen and Apollo Health to support the Bredesen Protocol for Reversal of Cognitive Decline.
While originally the supplements were available to purchase through the LifeSeasons website, we had discovered that this was confusing to ReCODE customers and determined that the brand needed its own website and customer experience. Recognizing the need for a distinct identity, I collaborated with Dr. Dale Bredesen, our CMO, the CEO of Apollo Health, and our creative team. Our goal was to create a brand that resonated with a high-end clientele, emphasizing comfort, elegance, and the scientific expertise behind the protocol.
What I Did
Guided the creative team in the development of a new website
Organized and art directed a photo shoot
Oversaw brand guide updates
Spearheaded brand launch communications
Partnered cross functionally on packaging updates
Website Launch
To communicate with a cognitively challenged audience, we ensured that website navigation was kept simple, and text was easy to read and comprehend. Product pages required both simple explanations of the formulas, as well as deeper dives into ingredient functionality for practitioners. We accomplished this by keeping above the fold information concise, and using accordion menus to contain more detailed information below. Links to downloadable PDFs that customers could print and take to their doctors were provided for better patient-practitioner collaboration. The launch was promoted to audiences of LifeSeasons and NeuroQ as well as Apollo Health to ensure customers could find the new home of their protocol-supporting products.
Additional Creative Credits: Ashley Hernandez, design; Keyoka Kinzy, copy; Soona LA, photography.
